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Press Release
25 Jan 2008
Hot start for ICE China
Asias first dedicated converting fair makes successful debut in Shanghai
ICE China took place at the Shanghai Mart expo centre from January 16-18 as the first dedicated converting trade fair in China, presenting some 100 leading exhibitors from Europe, the USA and Asia. A grand total of 1911 attendees, conference delegates and VIPs from China and further afield came to the 3-day event, with visitors impressed by the wide range of machinery, materials, products and services on show.
Typical of those exhibiting was Walter Brockhorst, sales director of PSA: “Our objective was to enter the Chinese market. ICE China has proven to be a vital step in achieving this goal and has helped us to identify leading converters in this country. Without ICE China this would have been harder to achieve, it has brought in a number of very good quality sales contacts.”
As with other ICE events, the emphasis was on providing exhibitors with a stream of qualified leads from converters looking to source specific technology solutions. With this in mind a well-attended technical and educational conference was held alongside the exhibition, giving attendees a further opportunity to learn more about the latest technological developments in the industry.
Mike Liu, Far East Key Account Manager for BMB, summed up the buoyant mood among coating and laminating suppliers: “Our expectations were exceeded already after the first day. Once again ICE has delivered in some style and we are thrilled with the result.”
The views of the 40 local Chinese exhibitors were upbeat and optimistic, including Zhang Liang of Beijing Comens Chemical Company, who commented: “We are grateful to ICE China for helping to identify a market here which did not have its own identity before. We hope to build on the community spirit and are proud to be part of this exciting new venture.”
ICE China Steering Committee member Christian Wiesner, Mahlo, went on record to say: “A beautiful start for the latest show in the ICE portfolio. The Chinese market is growing and shows no sign of slowing and this show provides us with a strong platform to reach Chinese and Asian converters. “
Exhibition director Michael Boyle summed up for the organisers: “Its mission accomplished. The mood among exhibitors is similar to during ICE 2003, with exhibitors delighted by the positive debut. The pioneers of the converting industry have shown that ICE China has the potential to become Asias leading converting trade fair. In this dynamic market ICE China will grow even more rapidly than ICE has done in Europe in the last five years. We expect the next show in Shanghai to be substantially larger than this one.“
Local exhibition director Mao Daben added: “With the great success of this premier edition, ICE China has fulfilled the expectation of its exhibitors, whilst at the same time providing the trade visitors with cutting edge products and technical solutions. As we all know, the converting industry in China is developing fast, however, it has also lacked a coherent force to steer it along the way. I therefore hope that ICE China will somehow help stimulate the concept building of converting as well as becoming an ideal trade platform for the industry.”
The organisers nimble shows & media GmbH in cooperation with Munich Trade Fairs (Shanghai) Co., Ltd., and IMAG, will announce the dates for the next ICE China shortly.
The voice of local industry associations:
Mr. Yang Jing Hua, vice director of the Printing and Printing Equipment Association of China said: “The trade fair focuses on its high-level professionalism and unique characteristics which differs from other local trade fairs. I think its a good foundation for ICE China to grow into a big event and become a leading show for this industry.”
Mr. Xu Wen Cai, director of the RDPTA of China commented: “As a supportive partner of ICE China 2008, we are so glad to witness the successful launch of this show. China enjoys a great converting market which has amazing potential. All this ensures ICE China has a splendid future.”
Ms. Fan Jun Hong, vice secretary general of the Guangdong Packaging Technology Association added: ”With so many high level exhibitors and qualified visitors, this first ICE China is beyond our expectations. It will definitely become a unique business platform for all local Chinese converters.”
More exhibitor testimonials
Thorsten Frank of Hähl added that, “ICE China was a great success for us. On the first day alone we made over 60 new contacts and have arranged follow-up meetings with several of them over the next few weeks.”
John Hailey of Esterlam commented that “China has been a dynamic growth market for us and we needed a strong exhibition. ICE China gave us an opportunity to meet very good quality people who we do not meet at other trade shows in the region”.
Tim Emmerich of Nagy Instruments boasted: “We made a sale on the first day of the show. Besides that we have met many potential customers including some OEMs. In all we had over 30 good quality leads, people looking for specific solutions, not only from China but from wider across Asia.”
Holger Meyer of Bastian Wickeltechnik commented: sales leads in 3 days is beyond my wildest dreams a great result.”
Miss Xu Qing of Shantou Huaying summarized: “Its a large-scale exhibition of top quality.”
Mr. Li Weineng of TECHMACH said, “ICE China 2008 exceeded our expectations. The visitors and buyers we met here are all of high quality.”
Mr. Li Fengguang of Tianjin Zhongtian Hongda summarized, “The organisation has been very good and we have gained much from our participation. Compared to other trade fairs we have attended, ICE China is more efficient.”
Mr. Yang Mu of Beijing Weibokang commented, “The focus of ICE China is magnificent. Key accounts of the industry are here. It is a very good trade fair in general.”
Mr. Chen Rui of Jiayuan added, “A very nice exhibition. We are now considering participating at ICE in Germany.”
Additional information is available at: www.ice-x-china.com
For photos or further information contact: Michael Boyle, ICE Director +49 8033 302626-14
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